Why Does Mobile Website Experience Matter?

Why Does Mobile Website Experience Matter?

The experience of your mobile website is extremely critical to marketing success, especially in 2021. It has mattered for quite some time now, but the importance of having a solid mobile website has continued to rise. So what is a mobile website experience exactly? Well, first of all, your website needs to be mobile-friendly so that people can navigate through it without having to zoom or scroll sideways. Other than that, it needs to load quickly in order to keep the users interested and should also be easy to use for an average user. Most of all, users should easily be able to find the product or service they are looking for.

Even though it is no longer a competitive advantage to have a website that offers a great mobile experience, it is essential to your performance in search. So here are some reasons why having a good mobile website experience matters the most.

Mobile Is The New Desktop

Many web design companies are now focusing on creating a custom WordPress website design that offers a great experience not only on a computer but also on a mobile phone. The reason is that the use of mobile phones has exponentially increased in the past few years. Most of the searches now happen from our mobile phones. 

The desktop traffic was surpassed by mobile phone traffic in 2015, and it hasn’t slowed down since. As of 2021, mobile phones make up over 54% of search traffic all over the world. So if your website is not optimized for mobile phones in today’s age, you are less likely to appear in top searches, which will ultimately result in lower leads. 

Google Search Results

Google indicated that the mobile website experience had a significant impact on search results when their mobile-friendly update rolled out in April of 2015. This update allowed users to see different search result of websites that catered to a mobile device more than a desktop. However, the site’s content was still the deciding factor of its ranking. This meant that a website could rank well or even be number one without actually being mobile-friendly.

Taking it to the next level, Google managed to achieve mobile-first indexing in 2018. Half of the pages shown, after a search is conducted, use mobile-first indexing. With more and more users accessing Google search on a mobile phone, they felt it made more sense to make the mobile experience a priority. 

So when hiring a company to do your web design, make sure they understand the importance of mobile-first indexing. You will have a much higher ranking google, resulting in greater leads.

So, What Contributes To A Good Mobile Site Experience?

As important as it is to have a mobile website, having just that is not enough anymore. Instead, you have to make sure that the mobile website is truly optimized for mobile devices. There are many elements that go into play. Here are some you should know about.

Content

It wasn’t uncommon for websites to provide users with different or, often, less content on mobile sites. However, with the rollout of mobile-first indexing, the content on the mobile website takes precedence over desktop content. 

The instruction of web design clearly indicated that the content on both desktop and mobile websites should be the same, or else your overall ranking on Google can take a hit. So make sure that you don’t overlook that aspect at all if you want your website to have a top ranking on Google.

Another way you can see a decline in your website ranking is if you have less content on your mobile website, even though you have switched to mobile-first indexing.

Mobile-First Design

Optimized mobile websites come in multiple shapes and sizes. Both mobile-friendly and responsive website designs are characterized by their user-friendly mobile phone operations. The mobile-first design doesn’t require a lot of effort as you have to install the same function in the mobile version as you would on the desktop version. The elements should be easy to click, access, and read. The websites achieving that easily meet the standards set out by Google and have a high ranking.

If you want an amazing desktop and mobile phone friendly website, you should contact Technorica. We are a web design company in Houston, aiming to make every client’s business rank high on Google.  

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