WHAT IS BAD SEO?
Practices and strategies that are outdated, unethical, and not within the boundaries of Google Webmaster Guidelines are considered “Bad SEO”. SEO optimizes your website while Bad SEO ruins it. It generates the complete opposite results. Instead of ranking your website on Google, Bad SEO makes your website disappeared on Google.
Below we have mentioned some of the bad SEO practices that you should avoid in order to prevent your website from getting destroyed.
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- PLAGIARIZED CONTENT:
This is the most important point to consider. The plagiarized or duplicate content cannot only ruin the rankings, but it can completely destroy the website. Remember, originality, and the uniqueness is the key to success in the online market. Hence, always avoid posting copied content on your website.
Copied content is terrible for Search Engine Optimization. This is because Google search engine doesn’t need to rank your web page when the same content is already placed in Google’s index. That’s why there must always be something new to offer.
- STUFFING OF KEYWORDS
A good SEO expert agency will never stuff keywords just because they are supposed to optimize the web page. Stuffing keywords is a very bad SEO practice.
Suppose your website is stuffed with a specific keyword. In that case, the content will appear disconnected, the reader will lose interest, and it will also put the impression that you are trying to manipulate the search engine’s algorithms.
- GUEST POSTING AND LINKS
This strategy was quite popular last year. Guest posting for links might be a secure way to get traffic on your website, but your ranking can get damaged if done poorly. The sole purpose of guest posting should be to get exposure and recognition. Unfortunately, that’s not the case. People use guest posting for links and avoid quality content. This results in bad rankings.
- ACCEPTANCE OF LOW-QUALITY GUEST POSTS
It is great if you allow creative writers to post on your website and publish articles written by others if and only if they are original, relevant, and valuable for your website’s audience. If the content is not practical, original, or relevant, there is no point in posting it.
- INVISIBLE TEXT / CLOAKING
Cloaking and invisible text was a great SEO strategy in past years, but that’s not the case anymore. Today, this strategy is considered to be outdated and bad SEO. It is advisable to keep one version of a webpage for both users and search engine crawlers. Also, ensure that audience can distinguish between ads and web content.
- ADS ABOVE THE FOLD
Know that Google fines websites with ads above content, and the content becomes invisible unless you scroll it. This strategy is also considered as Bad SEO. If you notice that the traffic on your website is decreasing, check if the page layout algorithm has affected your web page.
- PAID LINKS
Remember hard work and patience is the only key to success. Shortcuts will never take you anywhere. Instead of doing it the right way, people often take shortcuts and buy paid links to rank their websites. Buying links is a bad SEO practice, and Google eventually detects it. If Google detects something like this, the website’s ranking gets affected.
Following good SEO practices that are ethical and based on Google standards is crucial for any website’s success. Also, it is important to consider the latest developments of ranking algorithms. Outdated strategies like massive link building, banner stuffing, cloaking, and keyword stuffing don’t work anymore.
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